Is there any book recommended for BMM?

<p>Here are some of the popular books for BMM students:</p><table style="width: 883px;" width="601" cellspacing="0" cellpadding="7"><colgroup><col style="width: 275px;" width="106"><col style="width: 308px;" width="128"><col style="width: 300px;" width="123"></colgroup><tbody><tr valign="top"><th width="106"><p align="center"><strong>Subject</strong></p></th><th width="128"><p align="center"><strong>Book title</strong></p></th><th width="123"><p align="center"><strong>Author</strong></p></th></tr><tr valign="top"><td width="106"><p align="center">Mass Media and Research</p></td><td width="128"><p align="center">Vipul's Mass Media Research</p></td><td width="123"><p align="center">B Koshy</p></td></tr><tr valign="top"><td width="106"><p align="center">Media Planning and Buying</p></td><td width="128"><p align="center">Media Planning and Buying</p></td><td width="123"><p align="center">Prajakta B. Pereira, </p><p align="center">Bhagyashri B. Dhongade</p></td></tr><tr valign="top"><td width="106"><p align="center">Advertising Design</p></td><td width="128"><p align="center">Vipul's Advertising Design</p></td><td width="123"><p align="center">Arvind Parulekar</p></td></tr><tr valign="top"><td width="106"><p align="center">Press Laws and Ethics</p></td><td width="128"><p align="center">Introduction to Media Laws and Ethics</p></td><td width="123"><p align="center">Juhi P. Pathak</p></td></tr><tr valign="top"><td width="106"><p align="center">Brand Building</p></td><td width="128"><p align="center">Brand Building</p></td><td width="123"><p align="center">Shobha Venkatesh</p></td></tr></tbody></table><p><em><strong>Note</strong>: The information is sourced from external sites and may vary.</em></p>

0 Upvotes 0 Upvotes 0 Downvotes

• • Report Abuse
• Comment