Is there any technical specialisation in the BBA programme at IILM University, Gurugram?

<ul><li><p><strong>Information Technology Management</strong>: Focuses on the application of IT systems and technologies in business operations, strategic planning, and decision-making.</p></li><li><p><strong>Digital Marketing</strong>: Covers topics such as social media marketing, search engine optimization (SEO), content marketing, and analytics in the context of modern digital business environments.</p></li><li><p><strong>Business Analytics</strong>: Teaches students how to analyze and interpret data to make informed business decisions, including statistical analysis, data mining, and predictive modeling techniques.</p></li><li><p><strong>Supply Chain Management</strong>: Explores the principles and strategies involved in managing the flow of goods and services from suppliers to customers, including logistics, inventory management, and procurement.</p></li><li><p><strong>Entrepreneurship and Innovation</strong>: Focuses on developing entrepreneurial skills and knowledge to start, manage, and grow successful businesses, including idea generation, business planning, and venture financing.</p></li><li><p><strong>E-commerce and Retail Management</strong>: Covers the fundamentals of online retailing, e-commerce platforms, digital payment systems, and customer relationship management (CRM) in the context of retail business operations.</p></li><li><p><strong>Financial Technology (FinTech)</strong>: Explores the intersection of finance and technology, including topics such as blockchain, cryptocurrencies, robo-advisors, and electronic trading platforms.</p></li></ul>

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<p>Yes, The Bachelor of Business Administration (BBA) in Artificial Intelligence (AI) combines all-around education in business management with in-depth knowledge of the application of artificial intelligence in business. The programme includes two internships with companies and certification in the skills to make professional managers with a strong focus on technology. The rise of Artificial Intelligence has created a huge demand not only for engineers who know its inner workings but also for experts who understand both the technology and the business needs. IILM&rsquo;s Undergraduate programme in Business with a specialisation in AI &ndash; has been designed to help you build such specialised skills and prepare you for an exciting future in AI.</p>

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