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Well, let me start by saying, if you are preparing for anything, you must have the clear cut idea about the different procedures needed in order to reach your destination. IEM, KOLKATA is of the best private college in WB after few government colleges like IIT and NIT for UG courses. Now admission procedure,
1. By WBJEE
2. By JEE-Mains. IEM, KOLKATA offers 6 UG courses CSE, IT, ECE, EE, EEE, and ME. In order to take admission in IEM, you need to have your rank under 2000 to get branch lile CSE, and 3000 (approximately. ). For ECE. Likewise for any branch your rank must be under 8000. Often the rank distribution for different branches changes. But analysing 5-10 years trends will help you to predict better. Thanks.

The following the ways for getting admission in IISER in BS/BS-MS admission 2020.
Candidates who have passed 10+2 or equivalent level exam with science stream in 2019 or 2020 are eligible to apply for admissions. Candidates will be admitted to IISER only through following three channels.
1. Kishore Vaigyanik Protsahan Yojana (KVPY) channel
2. Joint Entrance Examination (JEE-Advanced) of the Indian Institutes of Technology
3. State and Central Boards Channel (SCB)
The details about SCB channel are given below.
Students who have passed 10+2 level with science stream in 2019 or 2020 are eligible to apply for admissions and appear for IAT 2020. However, they will be considered for admissions to the degree programmes only if they obtain the cut-off marks specified for their board.
Students applying through SCB channel will have to appear in the IISER Aptitude Test (IAT) which will be conducted at various centres across the country.
So from above IAT is necessary for admission. Hence its better to perform well in JEE Advanced for getting admission here. Otherwise go for IAT because you can meet the CBSE cutoff criteria.