What are the different specializations offered under the BBA programme at Chandigarh University? Which one is right for me?

<p dir="ltr">Chandigarh University offers a wide variety of BBA specializations to match different career interests. You can choose from Marketing, Banking and Finance, Fintech with KPMG, Healthcare Management, Human Resource Management, Family Managed Business, Tourism &amp; Event Management, Forex Management, Business Analytics, Digital Marketing, Logistics &amp; Supply Chain, and Strategic HR. Some programs are also industry-collaborated, like BBA Business Analytics with SAS or BBA Fintech with KPMG, which give practical exposure and certifications that help during placements.</p><p dir="ltr">To choose the right one, think about what excites you the most. If you enjoy working with numbers and finance, Banking &amp; Finance or Fintech is a good fit. If you like managing people, go for HR or Strategic HR. For creativity and trends, Marketing or Digital Marketing works best.</p>

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<p dir="ltr">When I was deciding my BBA specialization at Chandigarh University, I was amazed at how many options they had! You can go into Business Analytics, Digital Marketing, Banking &amp; Finance, Healthcare Management, HR, Logistics &amp; Supply Chain, Fintech, Tourism, or even Family Managed Business. Programs with industry tie-ups like BBA Fintech with KPMG or Business Analytics with SAS are great because you get hands-on training and certifications.</p><p dir="ltr">Choosing the right one really depends on what kind of career you see yourself in. I chose Business Analytics because I loved working with data, but if you enjoy interacting with people, HR or Marketing might be better. The key is to match your interests and strengths with the specialization to make your BBA experience both enjoyable and career-oriented.</p>

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