Choosing the right PGDM specialisation is crucial for our career development and long-term goals. We need to make a comprehensive evaluation of various factors such as course offerings, learning methods of the institute, their assessment techniques, faculties, industry connections, and practical and experiential learning opportunities, the last but one of the most important factors, are the institute's location and campus resources. The most popular specialisation currently, no doubt, is Business Analytics. Why I can say so confidently is because, As, recently I was going through Naukri.com looking for an internship opportunity for myself, at that time I noticed that the profiles of Business analysts, Marketing analysts, financial analysts, etc. were seen the most and with pretty good packages, I must say. After extensive research, I came to know that more and more organizations nowadays rely on computers and data gathering to guide their decisions, and now these businesses need employees who can study and have a thorough understanding of big data and analytics. The knowledge of Analytics is crucial in this fast-changing business environment and prepares graduates for a career in capturing and analysing data, helping businesses improve their efficiency and profits. This made me curious, and as I was searching more, I understood that Analytics is used in every sector and specialization. The core specializations of Marketing, Finance, Operations, Human Resources, etc. also include a technical aspect that shall be covered which is often overlooked by the institutes. To my surprise, The PGDM Program at Vivekanand Business School covers Additional Analytical subjects in every specialisation they offer namely, Marketing, Finance, Operations & HR, and also has a separate Business Analytics as a Specialization. What impressed me the most, is that they teach programming languages like R Programming, Python, and Statistical Programming languages like Excel, SQL, Hadoop, Tableau, and MongoDB. Because of all these, I am now sure where to pursue my PGDM and that is VBS.
