BBA (Bachelor of Business Administration) is a three-year undergraduate programme that provides students with a comprehensive understanding of business principles, management practices, and organizational behavior. While the exact curriculum may vary slightly between institutions, here are the typical subject details covered in a BBA program:
1. *Foundation Courses:*
- *Business Communication*: Focuses on developing effective communication skills in business contexts, including written, oral, and interpersonal communication.
- *Business Mathematics and Statistics*: Covers topics such as probability, statistical analysis, algebra, and calculus relevant to business applications.
- *Financial Accounting*: Introduces basic principles of accounting, financial statements, and reporting techniques.
2. *Core Business Courses:*
- *Principles of Management*: Covers fundamental principles of management theory, organizational behavior, and leadership skills.
- *Marketing Management*: Explores concepts related to market research, consumer behavior, product development, branding, and promotional strategies.
- *Financial Management*: Focuses on financial decision-making, financial planning, budgeting, and analysis of financial statements.
- *Human Resource Management*: Discusses topics such as recruitment, training, performance evaluation, employee relations, and labor laws.
- *Operations Management*: Covers topics related to production planning, supply chain management, quality control, and project management.
- *Business Ethics and Corporate Governance*: Examines ethical issues in business practices and principles of corporate governance.
3. *Elective Courses:*
- In some programs, students may have the opportunity to choose elective courses based on their interests and career goals. Electives may include subjects like international business, entrepreneurship, business analytics, digital marketing, etc.
4. *Practical Training:*
- Many BBA programs include internships, projects, or practical training components to provide hands-on experience in real-world business environments.
5. *Capstone Project or Seminar:*
- Towards the end of the program, students may be required to complete a capstone project or participate in a seminar where they apply their knowledge and skills to solve a real business problem or present a comprehensive analysis of a business topic.
Heritage Academy, like other institutions offering BBA programs, may tailor their curriculum to emphasize certain aspects of business education based on industry trends and academic expertise.
