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What subjects are covered in the final semester of the B.A. (Hons.) in Corporate Communication programme at IILM University?

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3 days ago

n the final semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, students focus on advanced topics and practical applications to consolidate their learning and prepare for professional roles. The curriculum includes specialised subjects such as:

Special Topics in Advertising, Public Relations, and Corporate Communication: This course delves into current trends and emerging issues in the fields of advertising, PR, and corporate communication, providing students with up-to-date knowledge and insights.
Capstone Project or Thesis: Students undertake a significant research project or practical assignment, allo

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Answered by

Aakshi dalmia | Contributor-Level 9

2 weeks ago

In the final semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum focuses on advanced topics and practical applications, allowing students to consolidate their learning and prepare for professional careers in corporate communication. Key subjects typically covered in the final semester include:

Corporate Communication Strategies: Advanced concepts in communication strategies for organizations, including internal and external communication, brand management, and corporate reputation management.
Public Relations and Media Management: In-depth study of PR campaigns, media relations, crisis com

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Corporate Communication Strategies: Advanced concepts in communication strategies for organizations, including internal and external communication, brand management, and corporate reputation management.
Public Relations and Media Management: In-depth study of PR campaigns, media relations, crisis communication, and managing corporate reputation in a media-saturated environment.
Digital Communication and Social Media: Exploring digital media tools, social media strategies, online brand presence, and integrating digital communication into corporate communication strategies.
Corporate Social Responsibility (CSR) Communication: Analyzing how companies communicate their CSR initiatives to stakeholders and the public, including ethical communication and sustainable practices.
Crisis Communication: Studying communication techniques used by organizations to manage and mitigate crises, maintain public trust, and effectively handle reputation management in times of trouble.
Capstone Project: A research-driven or industry-specific project that allows students to apply their learning in real-world scenarios. This project is typically a comprehensive, practical application of the concepts studied throughout the program, often in collaboration with industry partners.
Internship Report/Presentation: Students are required to present a detailed report on their summer internship experience, reflecting on their role, tasks, and learnings, often with a focus on how it ties into corporate communication practices.

The final semester of the programme combines theoretical coursework with practical applications, equipping students with the skills required to succeed in corporate communication roles across various industries.

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In the final semester of the B.A. (Hons.) in Corporate Communication programme at IILM University, the curriculum focuses on advanced topics and practical applications, allowing students to consolidate their learning and prepare for professional careers in corporate communication. Key subjects typically covered in the final semester include:<ol><li>Corporate Communication Strategies: Advanced concepts in communication strategies for organizations, including internal and external communication, brand management, and corporate reputation management.</li><li>Public Relations and Media Management: In-depth study of PR campaigns, media relations, crisis communication, and managing corporate reputation in a media-saturated environment.</li><li>Digital Communication and Social Media: Exploring digital media tools, social media strategies, online brand presence, and integrating digital communication into corporate communication strategies.</li><li>Corporate Social Responsibility (CSR) Communication: Analyzing how companies communicate their CSR initiatives to stakeholders and the public, including ethical communication and sustainable practices.</li><li>Crisis Communication: Studying communication techniques used by organizations to manage and mitigate crises, maintain public trust, and effectively handle reputation management in times of trouble.</li><li>Capstone Project: A research-driven or industry-specific project that allows students to apply their learning in real-world scenarios. This project is typically a comprehensive, practical application of the concepts studied throughout the program, often in collaboration with industry partners.</li><li>Internship Report/Presentation: Students are required to present a detailed report on their summer internship experience, reflecting on their role, tasks, and learnings, often with a focus on how it ties into corporate communication practices.</li></ol>The final semester of the programme combines theoretical coursework with practical applications, equipping students with the skills required to succeed in corporate communication roles across various industries.