Which course is better to pursue among Digital Marketing and Social Media Marketing?
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If you want a broader career with skills in SEO, SEM, social media, email marketing, and analytics, Skillfloor's Digital Marketing Course is the better choice.If your focus is specifically on content creation, brand building, and managing platforms like Instagram, Facebook, and LinkedIn, their Social Media Marketing Course is ideal.Skillfloor offers hands-on projects and mentor-led training in both, ensuring you gain practical, job-ready skills.
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Digital Marketing Course in Chennai
As I, a past student of Skillfloor, can share from experience, Digital Marketing covers a wide range of online promotion methods, while Social Media Marketing focuses specifically on social platforms. If you're aiming for a broader career with more diverse opportunities, Digital Marketing is often the better path. However, if you enjoy creating engaging content and interacting with audiences online, Social Media Marketing can be a great match. Many learners begin with Digital Marketing and later choose a specialty. You can explore both options on Skillfloor to discover which path aligns best wit
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Hey,
If you are confused between digital marketing and social media marketing, it really comes down to what kind of work you want to do in the future. Digital marketing is a wider field that teaches you how online marketing works as a whole, including SEO, paid ads, content writing, email campaigns, website traffic and social media. Because of this, it open up more job opportunities nad give you the freedom to work in different roles or even switch paths later.
Social media marketing on the other hand, focuses mainly on platforms like Instagram, Facebook, YouTube and LinkedIn. It is more about creating content engaging with people
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Hi, I'm Sandhya. I've completed my Digital Marketing course, and honestly, I feel it's the better option compared to only Social Media Marketing. In a full digital marketing course, you don't just learn social media you also cover SEO, PPC, content marketing, email marketing, analytics, and much more, which gives you wider career opportunities. Social media marketing is just one part of the ecosystem, but digital marketing helps you understand the complete picture of how online businesses grow. That broader knowledge really helps when you're looking for jobs or planning long-term career growth.
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If you're wondering whether to choose Digital Marketing or Social Media Marketing, I'd say it depends on how broad you want your skills to be. I did my digital marketing course from IIM SKILLS, and it covered everything from SEO, SEM, content, email marketing to social media marketing. Because of that, I felt more confident handling multiple areas rather than focusing only on social media. The course also had live sessions, one-on-one mentorship, hands-on projects, a two-month paid internship, and 100% placement support. From my experience, learning full digital marketing gives you more flexibility and better career opportunities.
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Digital marketing skills are flexible and are applicable in multiple industries and roles. It helps you to learn the skills that are important for starting your own business or freelancing. The field is evolving rapidly which demands learning and adaptation to new trends and techs that too continuously.
On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.
Candidates can check the table below to see the key highlights of both courses.
Particulars
Digital Marketing
Social Media Marketing
Course Levels
Undergraduate, Postgraduate, Certification, Diploma
Undergraduate, Postgraduate, Certification, Diploma
Entrance Exams
Based on Class 12 marks
Top Colleges
Chandigarh Lucknow, IIM Calcutta, Chandigarh Chandigarh University, Parul University etc.
G D Goenka University, NIIT, Chandigarh5 Pro, etc.
Fees
INR 50,000 - INR 8 Lakh
INR 500 - INR 1 Lakh
Average Salary
INR 5 - INR 6 LPA
INR 7 LPA
Job Profiles
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, etc.
Marketing manager, Content marketer, Social Media Manager, etc.
Top Recruiters
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on.
Gigde Global Solutions Private Limited, ROI Minds, etc.
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