Which course is better to pursue among Digital Marketing and Social Media Marketing?
-
Both digital marketing and Social Media marketing are bit different and as different perspective.
One can pursue either of it.Though social media marketing comes under digital marketing itself.Social media marketing is a part of Digital Marketing.
What do you mean by Digital Marketing -
Digital marketing adheres to the same concepts as traditional offline marketing. It uses consumer data to identify a business's target demographic and deliver the most relevant messaging possible.
Digital marketing involves the promotion of products or services through various digital channels and technologies, primarily those associated with the internet.
...more -
If you're wondering whether to choose Digital Marketing or Social Media Marketing, I'd say it depends on how broad you want your skills to be. I did my digital marketing course from IIM SKILLS, and it covered everything from SEO, SEM, content, email marketing to social media marketing. Because of that, I felt more confident handling multiple areas rather than focusing only on social media. The course also had live sessions, one-on-one mentorship, hands-on projects, a two-month paid internship, and 100% placement support. From my experience, learning full digital marketing gives you more flexibility and better career opportunities.
-
Digital marketing is the best, because it covers all online channels (search engine, email marketing, social media, ads, performance marketing, analytics), while social media marketing is a narrow topics which solely focuses on social media alone, making it less valuable, compared digital marketing.
if you are looking for a broarder roles and long-term growing potential, then go with gitial marketing, or if you know and really intrested in social media marketing you can go with it, but the growth is restricted here.so, if you changed your mind and think of selecting a digital marketing course that provides 100% placeme
...more -
Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
On the other hand, Social Media Marketing is a marketing strategy that leverages social media platforms to achieve marketing and business objectives, such as brand promotion and customer engagement.
Candidates can check the table below to see the key highlights of both courses.
Particulars
Digital Marketing
Social Media Marketing
Course Levels
Undergraduate, Postgraduate, Certification, Diploma
Undergraduate, Postgraduate, Certification, Diploma
Entrance Exams
Based on Class 12 marks
Top Colleges
Chandigarh Lucknow, IIM Calcutta, Chandigarh Chandigarh University, Parul University etc.
G D Goenka University, NIIT, Chandigarh5 Pro, etc.
Fees
INR 50,000 - INR 8 Lakh
INR 500 - INR 1 Lakh
Average Salary
INR 5 - INR 6 LPA
INR 7 LPA
Job Profiles
Social Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimiser, etc.
Marketing manager, Content marketer, Social Media Manager, etc.
Top Recruiters
BBC Webwise, Pinstrom, Facebook, Google, iStrat and so on.
Gigde Global Solutions Private Limited, ROI Minds, etc.
Taking an Exam? Selecting a College?
Get authentic answers from experts, students and alumni that you won't find anywhere else
Sign Up on ShikshaOn Shiksha, get access to
- 65k Colleges
- 1.2k Exams
- 687k Reviews
- 1800k Answers