What electives are offered for BJMC course at IILM University, Gurugram?

0 7 Views | Posted a year ago
Asked by Mehak Sisodia

  • 2 Answers

  • S

    Answered by

    Samir Bhardwaj | Contributor-Level 10

    a year ago

    At IILM University, Gurugram, the BJMC (Bachelor of Journalism and Mass Communication) programme offers a range of electives designed to allow students to tailor their education to their interests and career aspirations. Some of the electives available might include:

    1. Digital Media and Journalism – Focuses on the evolution of media in the digital age and the tools used for online journalism.
    2. Public Relations and Corporate Communications – Covers strategies in PR, branding, and managing public relations for organizations.
    3. Advertising and Media Management – Examines the principles of advertising, branding strategies, and media planning
    ...more
  • A

    Answered by

    Ayush Saraf | Contributor-Level 8

    a year ago

    IILM University's BJMC course offers a variety of electives to help students specialize in their interests in the media and communication field. Popular electives include Digital Journalism, Advertising and Public Relations, Television Production, Film Studies, and Media Law and Ethics. These courses cover emerging trends in digital journalism, advertising and public relations principles, television production, film studies, and legal and ethical issues in media. Students can choose electives based on their interests and career goals.

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Yes!

  • Excel is a must. We use it for analytics, finance assignments, and data exercises.
  • SPSS is introduced in research-based subjects.
  • Canva is used in marketing presentations and branding assignments.
  • Power BI is introduced in some analytics electives.

These tools help a lot because companies expect BBA grads to know at least basic data and presentation tools.

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