How does the B.A (Hons) Journalism & Media Studies incorporate AI and advanced digital media into its curriculum at IILM University?

<p>The B.A. (Hons.) Journalism &amp; Media Studies programme at IILM University, Gurugram, integrates AI and advanced digital media into its curriculum to ensure that students are well-versed in the latest industry trends and technologies. The programme includes specialised modules that focus on the use of artificial intelligence in media analytics, content personalization, and automated journalism. Students learn how AI tools can enhance data journalism, improve audience engagement, and streamline content creation processes. Additionally, the curriculum covers advanced digital media techniques, such as multimedia storytelling, digital marketing, and social media management. By incorporating these elements, the programme equips students with the skills needed to navigate and innovate in a rapidly evolving media landscape, preparing them for careers in both traditional and emerging media sectors.</p>

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