How does the curriculum of B.A. (Hons.) in Corporate Communication programme at IILM University evolve in the third semester?

<p>In the <strong>third semester</strong> of the <strong>B.A. (Hons.) in Corporate Communication</strong> programme at <strong>IILM University</strong>, the curriculum advances students' understanding of communication strategies and practices. The key courses include:</p><ul><li><p><strong>Integrated Marketing Communication (IMC)</strong>: This course explores the synergy between various marketing channels to create cohesive and effective communication strategies.</p></li><li><p><strong>Event Management and Promotion</strong>: Students learn the principles and practices involved in planning, organizing, and promoting events, a crucial aspect of corporate communication.</p></li><li><p><strong>Business Ethics in Communication</strong>: This module examines ethical considerations in communication practices, emphasizing the importance of integrity and responsibility in corporate settings.</p></li><li><p><strong>Media Planning and Buying</strong>: Focusing on the strategic selection and purchasing of media space, this course teaches students how to effectively reach target audiences.</p></li><li><p><strong>Public Speaking and Presentation Skills</strong>: This course enhances students' abilities to communicate effectively in public forums, a vital skill for professionals in corporate communication.</p></li></ul>

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