How is the course curriculum of MBA in Marketing Management at Usha Martin University?
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2 Answers
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The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.Key aspects of the curriculum:
- Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product posi
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The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated
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A Bachelor of Computer Applications (BCA) from Usha Martin University can choose a variety of career opportunities in the private and government sectors:
- Software development
- Web development
- Cyber security
- Database administration
- System analysis
- Network administration
- IT consulting
- Information security
- Teaching
- Computer support
In the year 2023, the highest and average package offered during Usha Martin University placements stood at INR 43 LPA and INR 5.1 LPA, respectively. The institute also provides more than 100 job profiles with over 500 job opportunities in various domains. Companies such as Amazon, KPMG, Microsoft and JIO are some of the top recruiters at the institute.
Placement rate of Usha Martin University in BBA is About 50–60% of students get placed in reputed companies.
The highest salary package Offered to BBA students is around INA 7 LPA And minimum salary package is INR 2.5 LPA.
The entrance exams accepted for admission to the MBA programme in Usha Martin University include CAT, MAT, XAT, CMAT, and ATMA. The university also conducts its own entrance examination, the Usha Martin University Entrance Test, or UMUET. Candidature Admission would be open to candidates who had obtained a valid CAT score of 50-60 percentile, MAT score of 500-600, XAT score of 50-60 percentile, CMAT score of 100-150, and ATMA score of 60-70 percentile. Candidates with graduation with minimum marks of 50% also may seek admission.There may be admission possible through the management quota or the sports quota of the college .
Compared to other universities in Ranchi, Usha Martin University is regarded as one of the best, though this is purely subjective. As per various rankings, the university ranked among the top 5 in Jharkhand and within the top 20 in Eastern India. Moreover, it is rated 4.2 out of 5 on most of the reviewing platforms. The university has a strong placement record, with around 80-90% of students getting placed every year. With a student-faculty ratio of 1:10 and a campus spread over 15 acres, Usha Martin University is a popular choice among students in Ranchi.
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