How is the course curriculum of MBA in Marketing Management at Usha Martin University?
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1 Answer
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The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated
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