How is the course curriculum of MBA in Marketing Management at Usha Martin University?
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2 Answers
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The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.Key aspects of the curriculum:
- Core Marketing Concepts:Covers foundational topics like marketing research, market segmentation, product posi
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The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated
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A Bachelor of Computer Applications (BCA) from Usha Martin University can choose a variety of career opportunities in the private and government sectors:
- Software development
- Web development
- Cyber security
- Database administration
- System analysis
- Network administration
- IT consulting
- Information security
- Teaching
- Computer support
In the year 2023, the highest and average package offered during Usha Martin University placements stood at INR 43 LPA and INR 5.1 LPA, respectively. The institute also provides more than 100 job profiles with over 500 job opportunities in various domains. Companies such as Amazon, KPMG, Microsoft and JIO are some of the top recruiters at the institute.
Placement rate of Usha Martin University in BBA is About 50–60% of students get placed in reputed companies.
The highest salary package Offered to BBA students is around INA 7 LPA And minimum salary package is INR 2.5 LPA.
The entrance exams accepted for admission to the MBA programme in Usha Martin University include CAT, MAT, XAT, CMAT, and ATMA. The university also conducts its own entrance examination, the Usha Martin University Entrance Test, or UMUET. Candidature Admission would be open to candidates who had obtained a valid CAT score of 50-60 percentile, MAT score of 500-600, XAT score of 50-60 percentile, CMAT score of 100-150, and ATMA score of 60-70 percentile. Candidates with graduation with minimum marks of 50% also may seek admission.There may be admission possible through the management quota or the sports quota of the college .
For admission in Usha Martin University the following documents are submitted by the candidates: 10+2 mark sheet and certificate, graduation mark sheet and degree certificate for PG courses. Identity proof - Identity proof- Aadhaar card / passport. Residence proof. 5-6 passport size photographs A medical certificate Anti-ragging affidavit. The university also asks for submission of a migration certificate and a character certificate from the previous institution that a candidate attended. Altogether, around 10-12 documents are required, and they can be submitted both online and offline.
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