The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.
Key aspects of the curriculum:
Core Marketing Concepts:
Covers foundational topics like marketing research, market segmentation, product posi
...more
The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; the course emphasizes developing skills necessary for contemporary marketing roles in the business world.
Key aspects of the curriculum:
Core Marketing Concepts:
Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding.
Digital Marketing:
Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing.
Consumer Behavior:
Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior.
Marketing Analytics:
Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions.
Sales Management:
Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation.
Brand Management:
Strategies for building and maintaining a strong brand identity.
Industry-Specific Electives:
Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries.
Practical Exposure:
Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios
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<div><div><div data-hveid="CAMQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQo_EKegQIAxAB"><span data-huuid="1213158574427963157">The MBA in Marketing Management curriculum at Usha Martin University is designed to be industry driven, focusing on core marketing concepts, digital marketing strategies, consumer behaviour analysis and practical applications through case studies and projects with students also having the option to choose electives based on their preferred marketing specialization within the program; </span><span data-huuid="1213158574427961268">the course emphasizes developing skills necessary for contemporary marketing roles in the business world. </span><div data-cid="2b360897-579e-4758-9f19-123934aaec0a" data-uuids="1213158574427963157,1213158574427961268"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CAcQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQIBxAB"><div><div> </div></div></div></div></div></div></div><div><div><div data-hveid="CAwQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQo_EKegQIDBAB"><span data-huuid="15442794422649703718">Key aspects of the curriculum:</span></div></div></div><div><div><ul data-hveid="CDUQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQm_YKegQINRAB"><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649703255"><strong>Core Marketing Concepts:</strong></span></div><div><span data-huuid="15442794422649700370">Covers foundational topics like marketing research, market segmentation, product positioning, pricing strategies, distribution channels, and branding. </span><div data-cid="69e6ab0b-5c10-432e-be75-800a90d48912" data-uuids="15442794422649703255,15442794422649700370"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CCAQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQIIBAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649702792"><strong>Digital Marketing:</strong></span></div><div><span data-huuid="15442794422649704003">Deep dive into online marketing tactics including SEO, SEM, social media marketing, content marketing, and email marketing. </span><div data-cid="4d8ae1db-ef89-45c9-b88c-81b2ff2f9806" data-uuids="15442794422649702792,15442794422649704003"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CCoQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQIKhAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649702329"><strong>Consumer Behavior:</strong></span></div><div><span data-huuid="15442794422649703540">Analysis of consumer psychology, decision-making processes, and factors influencing buying behavior. </span><div data-cid="be5c21b9-28e4-4f7c-a8ec-04cfb177ebbf" data-uuids="15442794422649702329,15442794422649703540"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CCwQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQILBAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649701866"><strong>Marketing Analytics:</strong></span></div><div><span data-huuid="15442794422649703077">Utilizing data analysis tools to measure marketing campaign effectiveness and make data-driven decisions. </span><div data-cid="769f0367-88a0-4888-95d5-4063c0ddbbae" data-uuids="15442794422649701866,15442794422649703077"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CC4QAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQILhAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649701403"><strong>Sales Management:</strong></span></div><div><span data-huuid="15442794422649702614">Understanding sales processes, lead generation, customer relationship management (CRM), and sales force motivation. </span><div data-cid="86411489-69f2-4e42-bc9e-e9c2c2cbb7e6" data-uuids="15442794422649701403,15442794422649702614"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CCEQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQIIRAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649700940"><strong>Brand Management:</strong></span></div><div><span data-huuid="15442794422649702151">Strategies for building and maintaining a strong brand identity. </span><div data-cid="6813572b-b0c2-4202-bed0-6d1fe7666d13" data-uuids="15442794422649700940,15442794422649702151"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CC0QAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQILRAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649700477"><strong>Industry-Specific Electives:</strong></span></div><div><span data-huuid="15442794422649701688">Depending on student interests, potential specialization areas could include marketing in the retail sector, healthcare marketing, or digital marketing for specific industries. </span><div data-cid="95da61fb-d028-460f-990c-b80f6693b641" data-uuids="15442794422649700477,15442794422649701688"><div tabindex="0" role="button" aria-label="View related links" data-hveid="CCsQAQ" data-ved="2ahUKEwiq27Go3r2KAxW2SGcHHX8BFVQQ3fYKegQIKxAB"><div><div> </div></div></div></div></div></div></div></div></li><li><div data-il=""><div data-crb-p=""><div><div><span data-huuid="15442794422649704110"><strong>Practical Exposure:</strong></span></div><div><span data-huuid="15442794422649701225">Case studies, simulations, guest lectures from industry experts, and potential internship opportunities to apply theoretical knowledge in real-world scenarios</span></div></div></div></div></li></ul></div></div>
The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated
...more
The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated for the students.
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<p>The course curriculum of MBA in Marketing Management offered at the Usha Martin University is aimed at developing the students knowledge on marketing concepts and strategies. The programme takes two years and ends at the completion of four semesters in all and a total of 32 papers. The curriculum comprises of key courses like Marketing Management, Consumer Behaviour and Brand Management, amongst others like Digital Marketing, Retail Management and Marketing Analytics. This also encompasses a summer internship of 6-8weeks and a dissertation at the end of the last semester. Thus, the course curriculum is well designed and always updated for the students.</p>
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