What qualities and skills should one possess to become a public relations officer?

<p>The kind of skills and traits needed to build a career in the field of Public Relations are given below:</p><table border="0" cellspacing="3" cellpadding="0"><tbody><tr><th colspan="2" width="1464"><p align="center"><strong>Public Relations Skills</strong></p></th></tr><tr><td width="778"><p>Good Communication Skills</p></td><td width="660"><p>Understanding</p></td></tr><tr><td width="778"><p>Practical</p></td><td width="660"><p>Logical</p></td></tr><tr><td width="778"><p>Reasonable</p></td><td width="660"><p>Helpful</p></td></tr><tr><td width="778"><p>Enthusiastic</p></td><td width="660"><p>Hard Working</p></td></tr><tr><td width="778"><p>Interpretative</p></td><td width="660"><p>Observant</p></td></tr><tr><td width="778"><p>Pragmatic</p></td><td width="660"><p>Interested</p></td></tr></tbody></table>

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Qualities and Skill Sets of a Public Relation Officer: - Professional approach - Networking skills - Interpersonal skills - Written and oral communication skills - Analytical skills- Emotional intelligence - Innovating and troubleshooting skills - organisation and management skills - Leadership qualities - Creativity - Storytelling traits - Curiosity - Knowledge of current affairs - Result oriented - Self-disciplined - Tech-savvy - Competitive - Constructive thinkersAlan Harrington has rightly quoted, Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms. Therefore, it would not be wrong to say that the job of a public relations officer entails great responsibility. To become eligible for a PR job, one has to do a course in public relations, but this is not always necessary. A person with a graduate degree in communications, journalism, advertising, etc. Is equally qualified to become a public relations officer. Actually more than the qualification, it is the skill that matters, to be successful in this field. A PRO is a person who has the duty to uphold the prestige of the company or organisation he works for. Hence, it is better to gain a sound launch pad where one will get excellent hands-on experience.

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