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Print Media can be described as the longest life span medium for Mass Comm. It has been ever present since the early men learned to write. Its usefulness can not be disputed even today. Print Media introduced during Industrial Revolution gave a boom to Mass Comm. Cheap prices and availability boosted its sales and made it the universal medium for news. Even today in era of modern technology printed media such as newspaper, magazines, books etc. Are still unchallenged due to there reliability and just the natural feel of owning a physical copy. The ease and feeling that printed media provides can not be provided by the top of the line electronics. They don't need to be charged and can be accesses any time you want. Their content will not change overtime and they represent the time they were published in.

Hi Akshita Mehra, Digital marketing is really a good career option. As we can see that in the last few years, the trend on online marketing & digital marketing has increased too much. To learn about digital marketing, you can take internship in any digital marketing company and after learning the work, you can start working in that company or any other place. You can check the scoop of digital marketing and how to start your career in this field :
You don't have to quit your current career to get started in digital
Start by reading digital marketing blogs
Attend digital marketing events, webinars, meetups in your city
Attend conferences related to digital marketing and new media
You can even start your own blog. Hope it helps!

Dear,
It would be good if you take admission in IIMC, but as per my experience. It really doesn't matter a degree or course from brand especially in professional courses. Just check the data of journalism and mass communication industry. How many are from IIMC? Then only you will come to know the real fact of our industry. Name doesn't matter. If your basic fundamentals are strong, you are good in writing, and technically sound, then it's really easy to grab the opportunities in market. You can achieve the higher level only just because of your hard work and your skills and your practical exposure of industry.
Even many of us guys are doing from distance and joining as intern in any news channel, newspaper and other one stream. Because after the three years, you have degree plus three years real industry experience. But if you admit with any campus on regular basis then only you will have degree and market will treat you as fresher only like others. So just think first. Then if you again have any doubt then let me know.