Ask & Answer: India's Largest Education Community

1. Establish visual hierarchy
Visual hierarchy is organizing information by order of relative importance, and it is established by arranging components (typography, lines, shapes, images, color, and space) on a layout. Designs with strong visual hierarchy and composition will communicate a message by seamlessly guiding your eyes.
2. Use Gestalt principles
All designers should understand Gestalt Theory and the principles of visual perception. Gestalt Theory was developed in the early 1900s by German psychologists, who theorized ways in which humans organize visual experiences. Designers nowadays use Gestalt principles as a framework for more effective visual communication.
3. Check your fonts
Designers should make sure that words are both legible and readable. The older I get, the less patience I have for deciphering tiny, ultra-thin, or lightly colored words.