What is the program overview of Master of Arts (M.A) marketing & Communication at IILM University, Gurugram?

<p>The Master of Arts (M.A.) in Marketing and Communication at IILM University, Gurugram, is designed to equip students with advanced knowledge and practical skills necessary for success in the dynamic fields of marketing and communication. Here&rsquo;s an overview of the program:</p><h3><strong>Program Overview</strong></h3><h4><strong>1. Objectives</strong></h4><ul><li><strong>Skill Development</strong>: The programme aims to develop critical thinking, strategic planning, and creative problem-solving skills in the context of marketing and communication.</li><li><strong>Industry-Relevant Knowledge</strong>: Students gain insights into current trends, tools, and techniques in marketing, advertising, public relations, and digital media.</li></ul><h4><strong>2. Curriculum Structure</strong></h4><ul><li><p><strong>Core Courses</strong>:</p><ul><li><strong>Marketing Management</strong>: Fundamental principles and practices in marketing.</li><li><strong>Consumer Behavior</strong>: Understanding the psychological and social factors that influence consumer decisions.</li><li><strong>Integrated Marketing Communications</strong>: Strategies for effectively communicating with target audiences across various channels.</li><li><strong>Digital Marketing</strong>: Techniques and strategies for marketing in the digital landscape, including social media, SEO, and content marketing.</li></ul></li><li><p><strong>Elective Courses</strong>: Students may have the option to choose electives that focus on specific areas such as:</p><ul><li>Brand Management</li><li>Advertising Strategies</li><li>Public Relations</li><li>Market Research</li></ul></li><li><p><strong>Research Methodology</strong>: Training in research techniques, allowing students to conduct independent research in marketing and communication.</p></li></ul><h4><strong>3. Practical Exposure</strong></h4><ul><li><strong>Projects and Case Studies</strong>: Emphasis on real-world projects and case studies to provide hands-on experience and practical application of theoretical concepts.</li><li><strong>Internships</strong>: Opportunities for internships with industry partners, helping students gain practical experience and build professional networks.</li></ul><h4><strong>4. Industry Engagement</strong></h4><ul><li><strong>Guest Lectures</strong>: Regular sessions with industry professionals to provide insights into current trends and challenges in marketing and communication.</li><li><strong>Workshops and Seminars</strong>: Interactive workshops aimed at enhancing specific skills, such as digital marketing techniques, communication strategies, and creative thinking.</li></ul><h4><strong>5. Capstone Project</strong></h4><ul><li><strong>Final Project</strong>: Students may be required to complete a capstone project or thesis, integrating their learning and applying it to a real-world marketing or communication challenge.</li></ul><h4><strong>6. Career Opportunities</strong></h4><ul><li>Graduates of the programme are well-equipped for various roles in marketing, advertising, public relations, brand management, market research, and corporate communication.</li></ul>

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<p>The Master of Arts (MA) in Marketing &amp; Communication programme is a comprehensive and dynamic course designed to equip students with a deep understanding of various aspects of communication and media. Spanning two years, the programme focuses on specialised areas such as Print Media, Electronic Media, New Media, and Corporate Communication. The curriculum at IILM is thoughtfully designed to offer a comprehensive mix of theoretical understanding and hands-on experience.</p><p>The programme places a strong emphasis on practical exposure, incorporating both classroom sessions and outdoor activities to enhance students&rsquo; skills in Media Communication. There&rsquo;s a dedicated emphasis on refining speech and personality development, ensuring holistic growth.</p><p>Upon successful completion of the programme, our students have a multitude of avenues to explore. They can opt to further their academic pursuits, engage in research endeavours, or seamlessly transition into roles within the Media Industry. The programme equips students with the expertise and practical experience necessary to make meaningful contributions as media professionals and thought leaders.</p>

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