What role does a PR play in crisis management of a firm?

Hello, The utmost function of public relations is to make its client's image in the society. A public relations company has good media relations which becomes very helpful for their clients when there arises any crisis in the firm. The PRs share the insights of the problem with the media journalist

Crisis management is a critical organizational function. if you fail to handle it well, it can result in serious harm to stakeholders, losses for an organisation, or end the organisation. Public relations people are an integral part of crisis management teams.Public Relations (or PR) is a field conc

Typically, the PR department will be informed of possible crises. PR staff will play a role in helping to manage the incident, including -Advising on the strategic approach to take -Identifying the key audiences to be communicated with -Drafting support materials statements, questions and answers