Why is AI important in Customer Relationship Management?
Asked by Shiksha User
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1 Answer
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Artificial Intelligence in CRM is being integrated more and more. It can analyse historical data, and that too large quantities of data, to predict trends and identify micro patterns of customer interaction which may be missing in the traditional way of mapping customer journey. AI also automates processes like presenting data without any manual effort, saving time for teams for other important tasks.
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