Ask & Answer: India's Largest Education Community

AAFT's digital marketing course is focused on practical application and media, whereas colleges in Delhi tend to offer students an educational depth (in terms of academics) and industry connections.

AAFT offers digital marketing in conjunction with a creative media major. They provide students with a real-world experience through project-based learning. They prepare students who want to enter fields such as (but not limited to) advertising, SEO, social media management, and PPC, and who have creativity as an asset. Colleges like Amity and Digital Vidya offer structured educational programs (degrees or certificates) with excellent corporate connections, placement assistance, and extensive specialisation options. You need to determine the basis of your decision - are you more interested in media-centric creative work (AAFT), or do you prefer a more traditional, academically rigorous programme with strong corporate ties.

AAFT Noida's graduation programme in Digital Marketing offers a comprehensive curriculum of core modules designed to develop hands-on experience for students. Students will learn to utilize Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing to increase their visibility on the web. Content creation and marketing, as well as influencer strategy and Email Marketing, will be included to improve students' communication skills. The programme also focuses on Web Analytics, Google AdWords, and Managing Digital Campaigns to track performance. Mobile Marketing, eCommerce Strategies, and Branding in a Digital Environment will also be included to equip students for a wide variety of careers. The combination of these modules provides graduates with the creative and analytical skills necessary to be successful in their respective industries.

AAFT provides comprehensive support for students wishing to specialise in professional communication, digital marketing, event coordination, etc. AAFT's curriculum includes several custom-designed courses or workshops plus practical exercises that students can use as practice opportunities within their selected career area. Faculty at AAFT are provided with mentoring opportunities by industry experts through guest speaker engagements, thus providing students with real-time experience and utilising what they have learned in class directly into an internship environment. Faculty also develop student portfolios and provide a roadmap leading to a job offer. AAFT's structured programme provides not only the academic knowledge that will lead to an excellent degree but also achievement-based skills that prepare students for specialised careers.

Hi.

AAFT (Asian Academy of Film & Television) is known for strong industry engagement, particularly through guest lectures, masterclasses, talks, and interactive sessions with professionals from media, advertising, PR, branding, events, and creative fields — but the exact frequency of such visits isn't usually published as a fixed schedule. Based on available information:

How Often Industry Professionals Visit

• Regular & Periodic Guest Lectures: AAFT routinely invites media practitioners, corporate professionals, celebrity speakers, and industry experts to conduct guest lectures and sessions. These are integrated into the academic schedule for practical learning and exposure.

• Masterclasses & One-Off Sessions: For example, well-known industry figures (like advertising guru Prahlad Kakkar) have conducted full-day masterclasses for students. 

• Scheduled Workshops & Professional Interactions: Programs like Advertising & Brand Communication or PR and Events include exclusive masterclasses and expert mentoring sessions as part of the curriculum — indicating a structured programme of industry professional involvement. 

• Campus Interaction with Celebrities & Professionals: AAFT mentions that corporate professionals, media personalities, and artists regularly visit campus on invitation to give talks and interact with students.

Hi.

Yes, AAFT Noida's School of Advertising, PR & Events does collaborate with industry stakeholders and provides structured opportunities for internships, live training, and industry exposure, including with PR agencies, advertising firms, and event organisations as part of its practical training and placement support. Here's how that works:

Industry Partnerships & Collaborations

Memorandum of Understanding (MoU): AAFT has signed formal collaborations — for example, with the Event and Entertainment Management Association (EMMA) — which is aimed at enhancing placement support and industry engagement for students in events and related areas. This partnership helps students explore opportunities and gain exposure in real event management ecosystems. 

Industry-Aligned Curriculum

 The advertising, PR and events programs are designed with 70% practical training, emphasizing live projects, internships, portfolio building, and exposure to industry tools and workflows. This makes the courses closely aligned with real work scenarios in agencies and companies.
 Students get hands-on training through corporate visits, masterclasses, workshops with industry professionals, and in-house practical labs that simulate professional environments.

Hi.

At AAFT (Asian Academy of Film & Television), students in programs related to advertising, brand communication, public relations, and event management get substantial hands-on, real-world practical exposure that goes well beyond traditional classroom lectures. This includes work on live campaigns, brand pitches, event projects, internships and industry collaborations designed to simulate professional environments — and help build portfolios and job-ready skills.

Here's what that practical exposure typically looks like:

1. Live Projects & Campaign Work

• Students work on actual live projects where they apply classroom knowledge to real scenarios — such as developing strategic advertising campaigns, brand identities, media plans, or PR strategies. These projects simulate agency-style workflows, including conceptualization through execution.

• Assignments can involve live campaigns and portfolio-building tasks, which form a core part of assessment and learning. 

2. Brand Pitches & Client-Style Exercises

• The curriculum often includes exercises that mimic client pitches, where students prepare and present communication strategies, campaign ideas, or event proposals as they would in professional settings. 

• Students learn presentation and pitching skills, essential for roles like brand management or account servicing. 

3. Event Planning & Management Projects

• Students in PR and event management courses get to plan, design and execute actual events — from conceptual framework to logistics, budgeting, promotion, execution and post-event analysis. 

• This can include managing press conferences, experiential events, and live festivals, giving real exposure to stakeholder coordination and on-ground challenges.

4. Internships & Industry Engagement

• Many courses place a strong emphasis on internships with agencies or corporate partners, where students work on authentic briefs and gain workplace experience that can lead to employment opportunities. 

• These internships are often part of the curriculum, helping students bridge academic learning with professional practice. 

5. In-House Agencies & Hands-On Labs

• AAFT has in-house advertising and PR units, labs and studios where students can practice using industry-standard tools and workflows. This infrastructure supports hands-on experience in media production, campaign development and event conceptualization. 

• Practical tasks are often conducted in labs and projects that simulate real client work. 

6. Masterclasses & Expert Mentorship

• Alongside project work, students benefit from masterclasses, guest sessions and mentoring by industry experts, which often include case studies from real campaigns and critique sessions on student work.

• These sessions help deepen practical understanding and connect students with professional trends and expectations.

Hi.

Digital Marketing Programs (B.Sc / M.Sc / Diploma / Certificate)

Influencer Marketing

In the B.Sc in Digital Marketing, Influencer Marketing is explicitly part of the syllabus (e.g., included under Online PR & Communications → Influencer Marketing). 

In the Diploma in Digital Marketing, Influencer Marketing is also covered as a subject/module.

So yes, students do learn about influencer marketing in AAFT's digital marketing courses.

2. Digital PR and Online Reputation

Digital PR

The broader Diploma in Public Relations & Event Management includes modules like PR Campaigning, Strategic Public Relations, Digital & Social Media Marketing, and activities such as mock press conferences and campaign planning — which cover digital PR execution and media strategy. 

AAFT also offers a specialised Digital PR short course online, which focuses specifically on modern PR techniques including reputation management, campaign strategies, press and media relations, and some influencer elements — though this is separate from the core degree/syllabus. 

So digital public relations concepts are included within relevant marketing/PR programs, and even a specific Digital PR short course is available.

3. Experiential Events & Event‑Linked Marketing

Event‑Related Skills

The Diploma in Event Management covers experiential event planning, logistics, brand activation, PR in events, and digital events planning, making it relevant for experiential and live marketing roles. 

The PR & Events Diploma also focuses on event planning and coordination along with media and campaign strategy, blending PR with experiential activity.

Hi.

AAFT Noida

• Creative & industry-oriented training: The School of Advertising, PR & Events at AAFT emphasises hands-on practical learning, with about 70% of assessments based on live projects, portfolio work, and practical sessions and the rest on theory and analysis. This practical weightage is built into courses like the diploma, PG diploma, and MA in PR & Events. 

• Integrated curriculum: The programmes blend PR strategy, event management, corporate communication, crisis management, digital marketing, and brand storytelling in a unified course structure. 

• Industry exposure: AAFT leverages in-house facilities and masterclasses/guest lectures from industry professionals, often including creative professionals and practitioners.

• Portfolio focus: Students work on live campaigns, mock press conferences, event plans and social media projects to build a professional portfolio.

Other Delhi/NCR Colleges (General Trends)

• Varied theoretical vs. practical ratio: Many traditional colleges (e.g., universities like DU-affiliated institutions) lean more on academic theory with industry exposure being optional or through internships, not necessarily integrated as core coursework.

• Specialised focus: Some institutes might specialise more on one aspect — e.g., PR only, advertising only, or corporate communication — whereas AAFT intentionally combines all three (PR + Advertising + Events) in a multi-discipline blend. 

• Variation in live project emphasis: Other institutes might offer industry visits, studio work, or internships, but not all have as much structured hands-on live project work and workshops as AAFT promises.