What are some of the major differences between copywriting and art director in advertising agencies?

The hierarchy or the organizational set up of an advertising agency keeps both these profiles and do have a different scope of work as well as a profile for them. A copywriter is a person who writes. This writing is of scripts of jingles for audio or video advertisement. This may be the text of a p

Copywriting is a content specific job. A copywriter is a creative professional who writes ads and other persuasive pieces to attract a reader's attention. A copywriter produces a quality content in the form of slogans, jingles, short articles, brochure etc. that help a company sell their product. Th

From a very simplistic point of view, art directors are the picture people and copywriters are the word people. And as some other people who answered this question mentioned, they both collaborate when generating concepts. However, one thing that should be mentioned is that part of the reason they